Overview
This Cookie Policy explains how Match Vertical Partners, LLC ("we", "us") use cookies and similar technologies on vitalityindex.com and related sites.
What Cookies Are
Cookies are small text files placed on your device to store information about your preferences, browser, and device. They help us provide a better user experience.
Categories of Cookies We Use
Strictly Necessary Cookies
Required to enable core functionality such as authentication and sessions. These cannot be disabled.
- vitality_token — Session authentication token. HttpOnly, Secure, SameSite=Lax. Expires after 7 days.
Consent Cookie
Records your cookie consent preference so we do not ask again on every visit.
- vi_consent — Stores "accepted" or "declined". Expires after 365 days.
Analytics / Performance Cookies (Google Analytics)
If you accept analytics cookies, we use Google Analytics 4 to understand how visitors use the site and improve performance. Google Analytics is a third-party service provided by Google, which sets the following cookies in your browser. These cookies load only after you accept, and not at all if you decline.
- _ga — Google Analytics client identifier used to distinguish visitors. Expires after up to 2 years.
- _ga_<stream-id> — Google Analytics session and campaign state. Expires after up to 2 years.
Preferences Cookies
Store UI preferences such as language.
Managing Cookies
You can manage cookie preferences via the cookie banner shown on first visit. Clicking "Accept All" enables Google Analytics; clicking "Decline" prevents Google Analytics from loading.
To disable or delete cookies through your browser settings, please follow instructions for your browser. Blocking cookies may affect site functionality.
Third-Party Cookies
If you accept analytics cookies, we use Google Analytics, a third-party analytics service provided by Google, which processes data on our behalf. Some infrastructure services (e.g., CDN providers) may also set cookies for security and performance purposes. For details, see our publicly listed subprocessors.
Retention
Strictly necessary cookies generally expire when you close your browser or after 7 days. The consent cookie persists for 365 days. Google Analytics cookies (_ga and _ga_<stream-id>) expire after up to 2 years. For details, see the cookie banner or reach out to contact@matchverticals.com.
Updates
We may update this Cookie Policy. We will publish the effective date and notify users for material changes.
Contact
Questions about cookies? contact@matchverticals.com