The complete system for growing key accounts.
Try our Free Sample. Assess one account across two of seven Partnership Domains. See your growth strategy in minutes.
Founders of MVP & Creators of Vitality Index
Gina Gauna & Taylor Crook
"Wish I had this years ago! Vitality Index helps us uncover gaps in our sales cycle and then define clear, practical steps to address them. The software is easy to use and creates a clear road map."
Troy Sayler
Head of Sales, Rigwa
"There is nothing out there like this. They created a system that shows you how to grow strategic partnerships step by step."
Sam Villearreal
Vice President of Sales, T2Modus
"My sellers want to know what to do and how to do it. This system gives them that clarity, focus and mutual accountability."
Karen Alvarez
Director of Sales Enablement, Industrial Solutions
The Vitality Index helps companies expand, scale and protect Key Accounts.
The Vitality Index gives teams a complete, end-to-end growth strategy covering all four Partnership Levels, tailored to each key account.
It diagnoses where your account sits today with live scoring, shows you what needs to happen next, and coordinates the entire account team around one action plan. Step by step, it guides your execution until you reach a Vital Partnership.
Key account teams, managers, and leaders can know how to beat forecasts every year with the Vitality Index.
No more missing goals due to a lack of knowledge, expertise, and experience. This powerful system gives teams years of expertise in just minutes.
If you are spending a lot of time and money on winning and expanding key accounts, but are not seeing the ROI, then you may have the wrong system in place for this type of work.
The Vitality Index complements your existing technology toolkit and offers something no other tool has: 60 years of decoded key account growth strategies that led companies to become #1 suppliers in highly competitive industries.
Growing your Key Accounts requires orchestration from everyone that touches the customer, all working as one team with one strategy in one system.
The Strategic Account Management Association (SAMA) research shows that when account teams operate as one unit with a shared strategy and a shared system, they achieve double the growth rate versus those without one.
The gap is clear. Companies that invest in a Key Account Growth System grow faster and earn more from their most important customers. Companies that leave it to individual effort rebuild from scratch every few years.
The Vitality Index is the complete, end-to-end solution that gives your team the strategy, the plays, and the coaching framework to expand, scale, and protect your key accounts.
Turn any account team into a team of top performers
Ready for top sales performance?
Take the Challenge NowThe Vitality Index is for growth-minded teams striving for excellence in driving key account growth.
Why it Works
The Vitality Index works because it was built on these nine standards you can trust.
Purpose-driven
The system gives every key account team member the "why" behind their work, so every action connects to the whole. Every next step is part of a larger purpose that they can know and see as they run the system.
Read more →Unifying
The system that leverages all the different roles, strategies, plans, processes, and tools for a common goal: to drive more vital partnerships.
Read more →Complete
The system covers every aspect of building, expanding, scaling and sustaining strategic partnership in key accounts, end to end.
Read more →Repeatable
A new leader, manager, or key account team member can step in and run it, because the system carries the performance.
Read more →Transparent
Gives everyone the same knowledge at the same time so decision quality and accountability is high.
Read more →Diagnostic
It surfaces skill gaps and flags who needs coaching while there is still time to act.
Read more →Reinforceable
It rewards the right behaviors through honest assessments and tracking real progress.
Read more →Educational
A good system is its own teacher, showing users the why, what, and how underneath each decision, action and outcome.
Read more →Compounding
Winning attracts good people, good people extend the winning, and the lead grows year after year.
Read more →The Vitality Index works because it was built on these nine standards you can trust.
Purpose-driven
The system gives every key account team member the "why" behind their work, so every action connects to the whole. Every next step is part of a larger purpose that they can know and see as they run the system.
Read more →Unifying
The system that leverages all the different roles, strategies, plans, processes, and tools for a common goal: to drive more vital partnerships.
Read more →Complete
The system covers every aspect of building, expanding, scaling and sustaining strategic partnership in key accounts, end to end.
Read more →Repeatable
A new leader, manager, or key account team member can step in and run it, because the system carries the performance.
Read more →Transparent
Gives everyone the same knowledge at the same time so decision quality and accountability is high.
Read more →Diagnostic
It surfaces skill gaps and flags who needs coaching while there is still time to act.
Read more →Reinforceable
It rewards the right behaviors through honest assessments and tracking real progress.
Read more →Educational
A good system is its own teacher, showing users the why, what, and how underneath each decision, action and outcome.
Read more →Compounding
Winning attracts good people, good people extend the winning, and the lead grows year after year.
Read more →