7 domains · 21 growth drivers
Case Studies
Real stories that shaped the Vitality Index, told through the 7 Domains and 21 Growth Drivers behind Vital Partnerships.
Browse the storiesBrowse by domain
Where growth gets built
Every driver has a distinct role in the relationship. Start with the part of the partnership you want to understand better.
Partnership Domain
Foundation
The operating conditions, resources, and agreements that give an account room to grow.
Partnership Domain
Relationships
The champions and executive relationships that create access, trust, and influence.
Partnership Domain
Competitiveness
The proof, differentiation, and intelligence that make a partnership hard to replace.
Partnership Domain
Expansion
The account insight and commercial reach that turn one foothold into broader growth.
Partnership Domain
Collaboration
The internal and external alignment that makes shared work easier to scale.
Partnership Domain
Predictability
The processes and forecasting discipline that make growth more repeatable.
Partnership Domain
Reputation
The advocacy and brand strength that extend a partnership beyond the current deal.
Your next story
See where your account can grow next.
The Vitality Index gives account teams a shared view of partnership depth, then turns the gaps into a practical Strategic Growth Plan.
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