Growth Driver
A Growth Driver is one of the 21 measurable factors the Vitality Index uses to assess the depth of a customer partnership. Each Growth Driver captures a specific, knowable element of the relationship, such as Executive Access, Competitive Intelligence, or Client Advocacy. Each one can be worked deliberately, and moving the right drivers moves the account toward a deeper partnership.
Why it matters
Growth Drivers function as leading indicators of account health. They change before the revenue number does, which gives the team time to act while the outcome can still change.
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