Key-person dependence
Key-person dependence is the condition where a customer relationship, and the revenue attached to it, rests on one person. In complex B2B sales it usually means a single rep holds the trust, the history, and the working knowledge of a major account, so a departure, promotion, or off year puts that revenue at risk. The exposure often stays invisible until the person leaves, because the account performs well right up to the transition.
Why it matters
The durable fix is anchoring the relationship across a broader foundation of strategy, systems, and plays the whole team runs, so the account holds steady when any one person moves on.
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