Strategic Growth Plan
A Strategic Growth Plan is the account-specific plan the Vitality Index generates after diagnosing a partnership across the 7 Partnership Domains and 21 Growth Drivers. It sets an annual, fact-based growth strategy for the account and backs it with prioritized objectives, specific action items, and over 1,200 plays and coaching insights matched to where the account stands today.
Why it matters
The assessment comes before the plan, so the plan reflects the real state of the relationship rather than a generic template. The team executes against the account it actually has.
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