Vitality Index

The Vitality Index is a system that gives your organization a repeatable and predictable structure for expanding and protecting key accounts, one everyone in the company can contribute to executing, so you achieve profitable growth faster and build strategic partnerships that last longer. This system will run a one-time diagnosis of your key accounts to establish a baseline, build a growth strategy that fits where each account sits today, and guide your execution to reach and sustain Vital Partnerships. It acts as the strategic layer around all the enterprise systems and processes your teams are running each day.

The term is distinct from the new product vitality index (NPVI), an R&D metric that reports the share of a company's revenue coming from recently launched products. This page defines the Vitality Index, the complete system for growing key accounts.