A Framework That Builds Strategic Selling Skills Across the Entire Team
Vitality Index gives every rep the same structured approach your best sellers use, with 21 measurable Growth Drivers, over 1,200 plays and coaching insights, and a progression system that shows exactly where each rep is developing.
What You Are Measured On
Sales enablement and training leaders are measured on whether the programs they build actually change behavior in the field, and whether that behavior change translates into better account outcomes.
The challenge is that most enablement programs teach concepts without providing a system for applying them in specific accounts. Reps attend training, understand the framework, and then return to managing accounts the same way they always did because there is no structure connecting the learning to the daily work of managing a complex account.
Vitality Index closes that gap. It gives every rep a structured framework they apply directly to their real accounts from day one. The learning happens in the field, tied to specific Growth Drivers, specific accounts, and specific outcomes that both the rep and the manager can measure.
The Three Competencies That Drive Winning Performance
Strategic thinking, effective planning, and precise execution, defined for this role.
A shared language for account health across the entire organization
Effective enablement starts with a shared framework that everyone in the organization can use to assess, discuss, and develop strategic accounts. Without that shared language, coaching is inconsistent, account reviews are subjective, and development is difficult to measure.
Vitality Index provides that framework across 7 Partnership Domains and 21 Growth Drivers. Every rep, every manager, and every leader uses the same structure to think about account health. Executive Access has a clear definition, a clear progression path, and clear behaviors at every level. The same is true for all 21 drivers. The framework is consistent enough to coach to and specific enough to develop against.
Programs that connect to the daily work of managing accounts
Enablement programs that live outside the daily workflow of selling rarely change behavior. Vitality Index connects training and development directly to the accounts each rep is actively managing.
When a rep works on advancing Executive Access from Level 2 to Level 3 in a real account, they are not practicing a concept in a role-play scenario. They are executing a specific set of behaviors in a live account with measurable outcomes. The development is real because the work is real. Over 1,200 plays and coaching insights are built into the system and surface inside each rep’s Strategic Growth Plan based on where they are in each driver, giving enablement teams a library of field-tested guidance that activates exactly when reps need it.
Measuring development at the driver level, not just the program level
Enablement effectiveness is notoriously difficult to measure. Vitality Index makes it measurable at the Growth Driver level across every rep and every account.
The Manager Portal shows where each rep stands in each of the 21 Growth Drivers across all their accounts. Enablement teams can track development over time, identify which drivers improve consistently with coaching and which need additional program support, and demonstrate the connection between enablement investment and account health outcomes.
Development that is visible is development that can be scaled.
What Changes When You Run on Vitality Index
What changes when your enablement program runs on the Vitality Index
| Without Vitality Index | With Vitality Index |
|---|---|
| Concepts taught in training, not applied in the field | Framework applied directly to real accounts from day one |
| Coaching varies by manager style and experience | Every manager coaches to the same 21 Growth Drivers at the same four levels |
| Development is difficult to measure beyond course completion | Development is measurable at the driver level across every rep and account |
| Best practices stay with the best reps | Winning behaviors are extracted, documented, and replicated across the team |
| Enablement ROI is hard to demonstrate | Account health scores before and after enablement programs show measurable impact |
| New reps take years to develop strategic judgment | Vitality Index gives new reps the framework immediately, shortening the development curve |
Scaling Strategic Selling Across the Organization
The goal of enterprise sales enablement is to make strategic selling the standard, not the exception. That requires a framework specific enough to coach to, a measurement system that shows where development is happening, and a connection to real account work that makes the learning stick.
Vitality Index was built from over 60 years of enterprise B2B sales experience. The 7 Partnership Domains and 21 Growth Drivers represent the dimensions that the best enterprise sellers develop over careers of experience. Vitality Index makes that expertise accessible to every rep from their first assessment, compressing the development curve and giving enablement teams a structured path for building strategic selling capability at scale.
New reps assess their accounts, review their scores, and receive a Strategic Growth Plan that tells them exactly what to work on. Experienced reps use the same framework to surface gaps they had not fully articulated and opportunities they had not fully developed. The framework works at every experience level because it is grounded in the account, not in abstract concepts.
Ready to Make Strategic Selling the Standard?
Join the enablement and training leaders who use Vitality Index to scale strategic selling skills across the entire team.
Frequently Asked Questions
What is Vitality Index for sales enablement teams?
Vitality Index gives sales enablement and training teams a structured framework for building strategic selling skills across the entire organization. It connects development to real account work through 21 measurable Growth Drivers, over 1,200 plays and coaching insights, and a Manager Portal that makes development visible at the driver level.
How does Vitality Index integrate with existing training programs?
Vitality Index is designed to work alongside existing training programs. The framework provides the field application layer that translates training concepts into specific behaviors in specific accounts. Many teams use Vitality Index as the measurement system that shows whether training is changing behavior in the field.
How does Vitality Index help with onboarding new enterprise sellers?
New reps assess their assigned accounts immediately and receive a Strategic Growth Plan that tells them exactly what to work on. Instead of spending months developing an intuitive sense of what good looks like in each dimension of an enterprise account, new reps have a structured framework from day one. That shortens the time to productivity significantly.