Know Exactly What to Do Next in Every Account
A Strategic Growth Plan built from your account scores, with specific objectives for every Growth Driver and over 1,200 plays and coaching insights to support the work.
What You Are Measured On
Enterprise sellers are measured on revenue growth in their accounts, renewal rates, and the depth of the relationships they build inside complex organizations.
The challenge is that complex accounts have more dimensions than any single rep can track intuitively. Executive relationships, competitive positioning, expansion opportunity, collaborative depth, all of it matters, and none of it appears in a CRM activity log. Without a structured way to see and manage all of it, even experienced reps end up managing the relationships they already have instead of building the relationships they need.
Vitality Index gives you a scored picture of where every account stands across 7 Partnership Domains and 21 Growth Drivers. It tells you exactly where you are, exactly where you need to go, and exactly what to do to get there.
The Three Competencies That Drive Winning Performance
Strategic thinking, effective planning, and precise execution, defined for this role.
Seeing the full picture of every account
The best enterprise sellers do not manage accounts by revenue and renewal date. They manage them by partnership depth across every dimension that determines whether the relationship grows or erodes.
Vitality Index scores your partnership across 7 domains: Foundation, Relationships, Competitiveness, Expansion, Collaboration, Predictability, and Reputation. Each domain contains 3 Growth Drivers. Each driver is scored across four levels of maturity. You see exactly where the partnership is strong and where it has gaps that create risk or limit growth.
That picture is the starting point for every strategic conversation, every account review, and every growth decision.
A plan built from your scores, not your intentions
Most account plans describe what a rep intends to do. A Strategic Growth Plan built from Vitality Index scores describes what needs to happen to advance each Growth Driver to the next level of partnership maturity, based on where the account actually stands today.
The plan is generated automatically from your assessment. Every objective is specific to where you are in each driver. Over 1,200 plays and coaching insights are built into the system and surface in your plan based on your scores. You do not have to figure out what good looks like. The framework already knows.
Acting on what matters, measuring whether it is working
With a scored assessment and a specific plan, every action has context. Every meeting has a purpose. Every next step advances a driver that advances a domain that advances the partnership toward Vital Partnership.
Progress is tracked in real time. As you complete objectives, the plan advances to the next set of actions automatically. Your manager sees the same data. Coaching conversations focus on the specific behaviors that move specific drivers in specific accounts, not on generic advice about relationship building or competitive positioning.
What Changes When You Run on Vitality Index
What changes when you run on the Vitality Index
| Without Vitality Index | With Vitality Index |
|---|---|
| Managing by revenue and renewal date | Managing by partnership health across 21 Growth Drivers |
| Guessing where to focus | Specific objectives for every driver based on your scores |
| Building the same relationships you already have | A clear path to Vital Partnership in every domain |
| Generic account plans that sit in a folder | A living Strategic Growth Plan that advances as you execute |
| Coaching conversations about general improvement | Coaching targeted to specific driver transitions in specific accounts |
| Discovering account risk at renewal time | Seeing partnership gaps months before they affect revenue |
Managing the Complexity of Enterprise Accounts
Enterprise accounts are not single relationships. They span multiple business units, multiple decision makers, and multiple buying centers. The rep who manages all of that complexity with a clear picture of where every dimension stands is the rep who builds vital partnerships instead of transactional ones.
Vitality Index organizes that complexity into 7 connected domains. Each domain is a separate but connected room in the house, Foundation, Relationships, Competitiveness, Expansion, Collaboration, Predictability, Reputation. Each has its own growth strategy, its own drivers, and its own objectives. Progress in one creates conditions for progress in the others.
The assessment takes roughly 20 minutes per account. The Strategic Growth Plan is ready immediately. You walk out of the assessment knowing exactly where every partnership stands and what to work on this week, this quarter, and this year to become vital to your most important customers.
Ready to Know Exactly What to Do Next?
Join the strategic and enterprise sellers who use Vitality Index to advance every Growth Driver in every account.
Frequently Asked Questions
What is Vitality Index for enterprise sellers?
Vitality Index is a strategic account health platform that scores where your partnerships stand across 7 Partnership Domains and 21 Growth Drivers, then generates a specific Strategic Growth Plan from those scores. It tells you exactly what to work on to advance every dimension of the partnership toward Vital Partnership.
How long does the assessment take?
The baseline assessment takes roughly 20 minutes per account. The Strategic Growth Plan is generated automatically from your scores and is ready immediately after the assessment is complete.
How does Vitality Index help with accounts I have managed for years?
Long-tenured accounts often have partnership gaps that are not visible because the relationship feels stable. Vitality Index scores every dimension honestly, surfacing the drivers that have plateaued and the domains where competitive risk has developed quietly. Many experienced sellers find the assessment reveals opportunities and risks they had not fully articulated.