Built for the People Who Own Strategic Account Outcomes
Vitality Index is used by three roles inside enterprise B2B sales organizations. Each one uses the same framework, 7 Partnership Domains and 21 Growth Drivers, in the way that fits the work they do.
Business & Revenue Leaders
Get consistent execution across your most important accounts with full visibility into partnership health and growth, and the coaching infrastructure to make high performance the standard.
Revenue growth, retention of strategic accounts, and predictability of both.
Strategic & Enterprise Sellers
Know exactly what actions to take next to deepen partnerships and drive revenue in complex B2B engagements, with a Strategic Growth Plan built from your scores.
Revenue growth in your accounts, renewal rates, and depth of relationships you build.
Sales Enablement & Training Teams
Equip the entire organization with a scalable framework that builds strategic selling skills, drives consistent execution, and measures development at the Growth Driver level.
Whether the programs you build change behavior in the field and translate into better account outcomes.
One Framework, Three Lenses
Vitality Index measures partnership health across 7 Partnership Domains and 21 Growth Drivers. The framework is the same for every role. What changes is how the data is used.
Leaders use it for portfolio visibility, forecasting, and coaching at scale. Sellers use it to know exactly what to do next in every account. Enablement teams use it to measure development and shorten the curve for new reps. Because everyone uses the same definitions, the same maturity levels, and the same Growth Drivers, conversations across the organization stop being subjective and start being grounded in shared scores.
That shared language is what turns three roles into one operating system for strategic account growth.
See Vitality Index in Your Role
Choose the page above that fits how you spend your day. Each one shows what changes when your role runs on Vitality Index.
Frequently Asked Questions
Who uses Vitality Index?
Vitality Index is built for three roles inside enterprise B2B sales organizations: business and revenue leaders responsible for consistent execution and predictable growth, strategic and enterprise sellers responsible for deepening partnerships in complex accounts, and sales enablement and training teams responsible for scaling strategic selling skills across the team.
How is Vitality Index different for each role?
The underlying framework, 7 Partnership Domains and 21 Growth Drivers, is the same for every role. What changes is how each role uses it. Leaders use the Manager Portal for portfolio visibility and coaching. Sellers use the Strategic Growth Plan for daily account work. Enablement teams use the development data to measure program impact and shorten the curve for new reps.
What if my role doesn’t fit one of these three?
These three are the most common buyers and users of Vitality Index, but the framework supports anyone responsible for the health of strategic accounts, including customer success, account management, and executive sponsors. The shared language across the organization is part of what makes the system work.