LinkedIn Posts
Read our LinkedIn posts and watch the accompanying videos here, without needing a LinkedIn account. Explore practical perspectives on the systems, skills, and shared strategies that help key account teams grow lasting partnerships.
Posts in this pillar
- October 28, 2026·Taylor Crook
Account risk stays hidden when Key Account Teams assume the customer trusts them.
You get a confident team and an uncertain customer, and the gap stays invisible until something tests it.
key account managementaccount riskcustomer trustcustomer experience - October 28, 2026·Taylor Crook
If I dropped you somewhere in any one of the 50 states and handed you a map of that state, could you pinpoint where you are without GPS?
A good plan starts from your true position. Can your team say where it stands across every dimension of a key account relationship?
key account managementaccount planningbaseline assessmentpartnership growth - October 28, 2026·Taylor Crook
Competitive advantage erodes when Key Account Teams are disconnected from an overarching growth strategy.
The design of the system the team runs is now the advantage, and the key account role is being rewritten around it.
vitalityindexkeyaccountmanagementcustomersuccessKAMsystems - October 28, 2026·Taylor Crook
Customer confidence drops when Key Account Teams run in silos.
What happens when the Key Account Team is a collection of individual contributors versus a unified team working from one overarching strategy, account plan and playbook?
key account managementcustomer confidenceteam alignmentcustomer experience - October 28, 2026·Taylor Crook
Key Accounts usually slip away slowly, one little issue at a time.
These are the five problems we kept seeing put those accounts at risk, and what sits underneath each one.
key account managementaccount riskaccount planningcross-functional teams - October 28, 2026·Taylor Crook
What’s the best way to gain access to your key account’s top executive and stay there?
Use a Champion, build proof points around risk, growth and cost, and earn a lasting relationship with your key account’s top executive.
key account managementexecutive accesscustomer championsproof points - October 28, 2026·Taylor Crook
Does your Key Account Leaders have these 5 superpowers?
The five skills we expect Key Account Leaders to bring to every forecast call—and the cost of leaving their development to chance.
key account managementplayer developmentkey account leadershipskills gap - October 28, 2026·Taylor Crook
The #1 risk to your Key Accounts is depending on a few people who know how to grow and protect the relationship.
When your top AM says “I’m leaving” and they are assigned to your largest customer, what goes through your mind?
key account managementaccount teamcustomer retentiongrowth strategy - October 28, 2026·Taylor Crook
Key Accounts stall or fail when risk is unseen, and therefore untreated.
Your Key Account’s 21 growth drivers can combine in 4.4 trillion possible ways. Do you have a way to see where yours stands?
key account managementaccount riskgrowth driversaccount strategy - October 28, 2026·Taylor Crook
You've likely heard the term "misaligned incentives" a bit more lately.
The rep hit the number. The partnership paid for it.
key account managementmisaligned incentivescustomer trustaccount growth - October 28, 2026·Taylor Crook
One misaligned team member can crash a multimillion-dollar Key Account.
How well are your KAMs leading cross-functional teams they don’t manage?
key account managementcross-functional teamsaccount leadershipcustomer growth - October 28, 2026·Taylor Crook
Is strategic thinking showing up in your Key Account plans?
Four things every Key Account Team should think about when doing their key account plans: objectives, growth strategy, actions and timelines.
key account managementaccount planningstrategic thinkinggrowth strategy - October 28, 2026·Taylor Crook
If you don’t have these 2 things in your key accounts, you could lose millions in revenue.
To become a Vital Partner who can expand and protect your most critical accounts, you need access to the top executive and a champion willing to help you build that relationship.
key account managementexecutive accesscustomer championscustomer retention - October 28, 2026·Taylor Crook
When someone leaves your Key Account Team, how much of the account walks out the door with them?
If the knowledge of how your team solves problems lives in one or two people’s heads, the account is one resignation away from starting over.
key account managementknowledge sharingcustomer retentionaccount team - October 28, 2026·Taylor Crook
In a world of constant disruption, will your Key Account plan hold?
Did the account plans from the last two years work as written? A way to test the theory behind your key account plans using Clayton Christensen’s method.
key account managementaccount planningaccount strategyClayton Christensen - October 28, 2026·Taylor Crook
A friend of ours is an $8M risk to his company, and they’d tell you he’s their biggest asset.
If your best key account manager left tomorrow, what would the next person inherit?
key account managementaccount transitionsknowledge sharingcustomer retention