LinkedIn Posts
I need to advocate for my key account champion.
Champions take a risk every time they back your team.
I need to advocate for my key account champion.
Champions take a risk every time they back your team. One of the best ways to thank them is to make sure the people they report to see the results they helped create.
Five questions to see if your team can do this job today:
- Does your team share how your champion shaped the solution?
- Do you connect your champion's work to the ROI it created for their business?
- Has your champion's boss heard about their leadership from you directly?
- Do your proof points give your champion credit alongside your team?
- Is that credit visible to everyone your champion reports to?
Two or more no's, and your champion may be carrying the risk without the credit.
Showing appreciation for a champion is simple: advocate for them. Make it a point to share how much they shaped a solution that converted to ROI for the business. Show their boss how their leadership was essential in saving the company lots of money.
In the end, the proof points we create with our champions are as much their doing as they are yours. Give them credit where credit is due, and do it so everyone they report to can see it.
Our system, the Vitality Index, shows your key account teams where they stand today, the work it takes to level up, and how to do it, until they reach a vital partnership that lasts.
When did your champion's boss last hear from you about what your champion delivered?
We built a free, 4-minute Key Account Risk Assessment. It gives you a risk score for your key accounts across team alignment, account planning, account transitions, and visibility. Link in the comments.
More in LinkedIn Posts
LinkedIn Posts
Would my champion in our key account be proud to forward our results to their boss?
A champion forwards what makes them look good to their boss and poses no risk of hurting their brand.
LinkedIn Posts
I need my partners and sub-vendors running the same strategy for my key account that we are.
Partners and sub-vendors shape how the client experiences your team.
LinkedIn Posts
I need my team to act on warning signs at my key account before they turn into losses.
Warning signs often show up early: a number that slips, a meeting that gets pushed, a champion who goes quiet.
LinkedIn Posts
I need proof of what we deliver for my key account, captured while we deliver it.
When the client asks what you've done for them, the answer needs numbers in their language.
LinkedIn Posts
I need sales and delivery to turn their disagreements into progress on my key account.
Sales and delivery often disagree on how to approach the work in key accounts that are growing.
LinkedIn Posts
I need someone on my team who could run my key account tomorrow.
In key account management, it's critical to have a succession plan.
Related across the blog
Strategy & Planning
CRM vs. Account Planning Tools vs. a Key Account Growth System: What Each One Does
A CRM keeps the records. Account planning tools structure the plan your team fills in. A key account growth system generates the strategy itself. Here is the difference, side by side.
Key Account Systems
The structure behind growing key accounts in B2B needs changing
Growing key accounts takes more than records and tools. Explore the strategic layer account teams need and the nine standards behind the Vitality Index.
Key Account Growth
You just won a massive key account. Now what?
Winning a massive key account is only the start. The real work is building a partnership that can withstand renewals, competitive threats, and growth across the business.
Lead with better systems.
The same frameworks that power this post power Vitality Index - the platform strategic account teams use to measure, plan, and grow their most vital partnerships.